Time for TV news media to reformat
Home Blog October 25, 2023 PR Time for TV news media to reformat With the advent of media options in the last 15 years in India TV media has evolved considerably. My mention is about TV news which is in utter chaos. With technology integration and up-gradation the TV media became an easy business entry […]
The Talent crunch in Press Release
Home Blog October 25, 2023 PR The Talent crunch in PR The evolution of PR as a business in India started in 1980’s however it evolved as a business model in 1990 when globalization arrived in India in all spheres of every industry. Till such time many advertising agencies had their own extended arm which […]
The PR and Communications playbook
Home Blog October 25, 2023 PR The PR and Communications playbook The PR and Communications playbook has changed extensively, since the pandemic. Physical interactions have reduced, emails and in some cases instant messengers – are the main go-to, meetings are online, social media is exploding and patience has thinned, even further… The new normal, is, […]
Media & spokesperson training
Home Blog October 25, 2023 PR Media & spokesperson training Media and spokesperson training is a specialized form of communication training designed to help individuals effectively represent themselves or an organization when interacting with the media or the public. It’s especially important for individuals who regularly engage with the media, such as corporate executives, public […]
Myths Debunked of PR
Home Blog October 25, 2023 PR Myths Debunked of PR Myth: The job of PR is to stop a story from appearing Reality: The job of PR is to give accurate information to a journalist so a fact base report may be carried. At times it may portray an organization in negative light. So be […]
Media Ambassadors
Home Blog October 25, 2023 PR Media Ambassadors My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors. Gone are the days when journalists were recognized with media houses. RK Lakshman Times of India (TOI), Mark Tully (BBC) Khushwant Singh (Illustrated weekly) to name […]
Manufacturing ripple effects on Public relations
Home Blog October 25, 2023 PR Manufacturing ripple effects on Public relations India is services driven economy which contributes to GDP as high as 54% and very low on manufacturing 18.32%. Compare this to forward economies where manufacturing is as high as 45%. With all forms of education widening so is PR where there is […]
INCLUSIVE Internal Communications Case Study Template
Home Blog October 25, 2023 PR INCLUSIVE Internal Communications Case Study Template INCLUSIVE Internal Communications Case Study Template Context: Inclusive internal communications is about appreciating the evolving role of staff as partners and not just a stakeholder whom you consult when you feel like it. It is about listening intently to staff’s needs, being in […]
MARCOM Profession
Home Blog October 25, 2023 PR MARCOM Profession When I graduated in mid 80’s the job market was just opening up. Economy wasn’t as vibrant as it has been in the last 20 years. However early in the career had an opportunity to join a large publishing house in Mumbai and then PR was still […]
Is PR a need based or an essential biz function?
Home Blog October 25, 2023 PR Is PR a need based or an essential biz function? Many big, small and medium size agencies would have come across inquiries related to one time PR activity also termed as “Projects”. Many such clients while closing the deal with the agency give a faint hope that if the […]