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About Us
Creative Solutions Deliver Profits to Your Company
Your partners and companions in creating a brand which standout in respective domains.
We, Team Bernay IMC, are only assistants. It is you who create and run the business, and we simply help to make it effective by using media tools, internet technologies and social media solutions. Our team has combined experience of over 35 years in the field of public relations, media management, and brand building across the spectrum.
Public Relation is our business and we understand that it’s a core part of yours too. We’re here to help shape your image, reach your business goals, increase brand trust and ensure positive media coverage that ultimately deliver real returns for your business.
We live in a media saturated world serving us a constant stream of information and data, vying for our attention and engagement. Tapping into the advantages of this new age is no mean feat. The complexities of managing perceptions, gaining support, raising awareness, mobilizing action and creating a positive public image are becoming increasingly more difficult in an information free-for-all. But fear not. That’s where we come in. We are here to make sure your public image serves your needs.
Our team of passionate media relations specialists will use their expertise to contact the right media outlets in order to tell your story, increase your visibility and boost public recognition of your brand. Whether your ultimate goal is to sell a product, influence public opinion or crusade for an important social cause – we have the tools to ensure it succeeds.
We are millennial in age, multi-generational in mindset, innovative in performance and forward-thinking in outlook. Our greatest strength is our ability to develop and execute purpose-driven activations that connect communities, organizations and businesses to achieve large scale impact. We use an in-house, integrated model to engineer compelling stories to reflect our client’s brand precisely, on and offline.
More people than ever before are living their lives online. That’s where your target audience is hanging out – so why not reach out to them? We’ll develop a digital strategy according to your aims and objectives, design and manage your online platforms, and provide the best content to reach your audience in the most effective way.
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New age and social media
We understand that social media platforms, including Facebook, LinkedIn, Twitter, Instagram, Threads and others, provide a real opportunity to build brand awareness, deliver messages to key audiences, and drive website traffic. We will create a social business strategy with a clear vision of how social media can work for you across multiple platforms, delivering a seamless brand strategy and effective broad reaching campaigns.
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The value added – our goal and daily work.
The name Bernay IMC is named after the father of Public Relations in early 1900 however with evolution and recent technological interventions Public Relations has become an integrated business. This also indicates that we have combined several key business areas to make their total volume greater than taken separately. This is how value addition has been created. We achieve this by developing solid web solutions, traditional media solutions and custom-made solutions for serious business and brands.
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Technology is changing, and we change along with it.
We are constantly monitoring the global trends and fashions in Internet solutions development. We try to make the projects that are not only in working order and fully functional, but that are also solid, respectable, and will make a significant contribution in promoting the client’s brand.
Your company‘s good name and image, the value added to your business, technological challenges and innovation help the Bernay IMC to maintain and continually enhance the level of customer service.
When folks talk about what goes on ‘behind the scenes’ and ‘laying the groundwork’ this is what they mean. It’s the hard work that goes into creating what will eventually become a winning strategy. We’re here to help you make sense of your environment and forge a path through the thick undergrowth of mass communications in the 21st century.
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REPUTATION MANAGEMENT
Visibility is only good if it enhances your reputation and increases revenue. Make no mistake, people do in fact believe everything they read online. Hence, we encourage brands & organizations to share their positive reviews, stories, articles, forum comments, Facebook posts, tweets and blogs to enhance your brand and cement your reputation. We’ll work our PR magic and use our media relations to develop content that enhances your brand favorability.
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CRISIS MANAGEMENT
As Warren Buffet aptly put it: ‘It takes 20 years to build a reputation, and five minutes to ruin it’. In fact, multiple channels and social media chatter means it’s really just a question of ‘when’ rather than ‘if’ it will all go sideways.
We understand the threats companies and brands face in a digital world that demands complete transparency and total devotion to customers’ expectations. This goes beyond effective communication. It’s about listening and responding thoughtfully. Its understanding that crisis management is not only about preventing bad things from happening; it’s about making sure they don’t get worse.
We will provide immediate, professional, discreet, creative and flexible crisis management services, and we’ll work together to navigate your brand to a safe harbor.
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CRISIS MANAGEMENT
As Warren Buffet aptly put it: ‘It takes 20 years to build a reputation, and five minutes to ruin it’. In fact, multiple channels and social media chatter means it’s really just a question of ‘when’ rather than ‘if’ it will all go sideways.
We understand the threats companies and brands face in a digital world that demands complete transparency and total devotion to customers’ expectations. This goes beyond effective communication. It’s about listening and responding thoughtfully. Its understanding that crisis management is not only about preventing bad things from happening; it’s about making sure they don’t get worse.
We will provide immediate, professional, discreet, creative and flexible crisis management services, and we’ll work together to navigate your brand to a safe harbor.
Team
founder
People Behind Bernay IMC
Raghavendra Rao
Partner and CEO
Partner and CEO- Rao has spent over 30 years in media, lead PR agencies and large corporate. Graduated in Economics from Delhi University went on to do his PG in Advertising and Marketing from Mumbai.
Rao flagged off his career from Mumbai with association at Magna Publishing in Mumbai and New Delhi, went on to join India Today before he ventured into Public Relations with my long stint at Sampark PR heading their South operations. In 2008 ventured into mining and steel and was heading the corporate communications at JSW Bellary plant till the end of Financial Year 2015. He has worked with some of the best brands in India like Arvind Brands, SOS Children Villages, HDFC Bank, ICICI Insurance, Bajaj Auto, JSW Steel and has also been associated with global brands like BOA, VFC, Mercedes Benz, Infopro Solutions and many more.
Rao is a corporate communications leader with proven track record of managing leadership roles in large manufacturing handling media communication, investor relations, public affairs, Brand Marketing and Corporate Social Responsibility. A Trusted adviser to corporate leaders and CXOs; Mentor and coach to high-performing teams. He is also a visiting faculty at premier communication institutes.
Vivek Nathwani
Co Partner & Social media expert
Vivek inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the millennial and generation consumers. A PG in communications from Symbiosis institute of Communications he is a social media freak. He lives and breathes digital marketing which has made him a problem solver to a lot of business challenges. His interest and passion towards new age technology has led to solving real-time business problems, generating leads, amplifying messages and making an impact to the brands digital identity constantly. He has ideated and executed campaigns which esteemed clients have appreciated.
His earlier stints with Gutenberg (Bengaluru), Media Mantra (Bengaluru) and Docplexus (Pune) have been extremely successful, leading campaigns exponentially benefitting the clients and organization. He leads from the front by being an out-an-out performer. He works with his heart out and that’s what sets him apart from his peers
R Rajashree
Head Finance
Rajashree is a Post Graduate in commerce with close to 30 years of experience in finance & accounts. She has worked with big names like K Raheja Corporation, Puravanaka & JSW Steels. A meticulous professional & has learnt everything on the job, a go getter with clear vision.
G Ganesh
Content & ideation lead
Ganesh has been banking professional with about 28 years of varied experience in operational and leader roles cutting across various verticals at two of the large Banks in India. He possess an analytical and logical bent of mind and an ability to relate to people, manage high performing teams and ensure results with aggressive timelines with due attention to detail. In addition, He has been at the forefront of institutionalizing leadership mentoring in the Banking organizations represented. Thereafter he was associated with a leading knowledge and skill development organization, where he served for almost 4 years in the field of content development, design and delivery of various courses and programs in the BFSI (Banking, Financial Services and Insurance) industry.